Group project Essay Example | Topics and Well Written Essays - 500 words - 4

Group project - Essay Example ication of the value that an organization’s product or service has to offer, social media is one tool that is being used by organizations throughout the world to communicate their product’s value. The use of social media in order to enlighten internal as well as external customers regarding the value of a product as well as a service is regarded as social media marketing. Social media marketing has existed for several years since the internet became accessible by the common population. Organizations started to realize its great importance and impact when websites were introduced. The term social media marketing used in present day is mostly used to refer to the marketing activities that are conducted by marketers with the use of several social networking outlets. These outlets have completely redefined the practice of marketing and are no longer limited to the way marketing was performed with the use of internet websites. Several social media outlets have been created to further assist marketers in attracting new as well as retaining old customers. Some of the most famous social media marketing outlets that are explored by marketers throughout the world on daily basis includes the Facebook, Twitter, mobile phones, Google+ and various others. The introduction of these social media outlets has resulted in helping the marketers to perform their marketin g activities in a much effective and efficient manner. These media outlets help marketers in performing various roles that they were performing without these innovations but in a much comprehensive manner as compared to before the existence of social media. There are various organizations that have successfully implemented the use of social media in their businesses and have benefited a great deal. One such company is the Domino’s Pizza which is very successful running pizza chain. The organization published a video on the social media of YouTube and the video was focused on a prank. The video became highly

Economic Arguments for Further Enlargement of the EU Essay

Economic Arguments for Further Enlargement of the EU - Essay Example It is important to give a clarification of the above-mentioned phrase ‘further enlargement of the EU’ before I embark on the economic arguments about this move. Further enlargement of the European Union means the introduction of more new members in the union, a process that is well stipulated by the EU policies. The number of countries willing to join the European Union has been rapidly increasing since the 1990s with the most recent members to join the block being Croatia. The European Union has a very concise and clear policy that stipulates the requirements that a country applying for membership has to meet. This policy also referred to as the Union’s acquis communautaire and contains rules and regulations that applicants must follow with the main aim of the policy being to prevent rise of any conflict in the future. The countries have also to meet the criterion that was introduced in Copenhagen fully. The Copenhagen criterion was introduced primarily to cover political and economic aspects of the candidates or what scholars refer to as ‘democratic credentials and economic competitiveness’.   Deepening of the economy of the European Union is among the economic arguments that are highly outlined by economic experts. This is a call for an integration of the economy of the member states commonly termed as ‘having the Full Economic Union’. This would lead to a common market and an entire unification of the current fiscal and monetary policies.